One of the only ways that you can ensure people find your business is by installing an effective sign right outside. Action Signs and Banners has helped businesses in Fort Collins for years by creating high-quality signs that properly display who they are and what they do. Whether you’re a new business or you recognize the need to invest in a higher-quality sign, today’s blog is for you.

Today, we are going to touch on a few of the things that you want to take into consideration to design an effective outdoor sign for your business. When you’ve determined what it is that you’d like your sign to look like, count on the team at Action Signs and Banners to take care of you. For now, let’s get started on the various factors to think about. 


One of the most prevalent things that you need to be thinking about are the colors that you’d like the sign to be. In some instances, utilizing brand colors is a great way to go. Not only does this help promote the brand, but it can start to create a strong foundation where specific colors are associated with your brand (think golden arches). With that being said, you should also think about how those colors are going to look on a sign. Will they be bright enough to catch the attention of people driving by? Will the colors clash when they’re on a sign? Will they make it difficult to read the text? Take some time to really think about what these colors are going to look like in the form of a sign before committing to them. 


Another critical factor that you want to consider is the font. This is, without a doubt, one of the areas where most companies will make a mistake. With as many fonts as there now are, it can be tempting to toy with some of the more playful font styles. While they may look fun on a computer screen or even on print, what are the chances of them looking good as a sign? When people are driving by your business, the last thing that you want is for them to keep going simply because they can’t read the font. Rather than do that, choose a font that you know they’ll be able to read — something clear. Even though it may seem boring, you’ll be thankful you chose a font that is straightforward and easy to read. 

Added Logo

Almost equally important as your business name and slogan is your logo. Some businesses may choose to incorporate their logo onto their business sign. Whether or not your logo is added is entirely up to you! Again, you’ll want to consider how well your logo will be represented when converted into a sign and if it’s genuinely doing any good for your business. At times, adding the logo to an outdoor sign can be overwhelming and leave the sign looking cluttered. If that’s the case for your business, you might be better off without the logo in the sign. If you’re not entirely sure whether or not the logo is adding value to your sign, our team can definitely provide some insight. 


Surprisingly, placement isn’t something that many business owners think about when designing a business sign. We are always surprised by this given the placement contributes to various other factors, like how large you’d want your font to be. Depending on if the sign is going to be directly over the entrance of your business or it’s going to be on a side of the building, our team will suggest different design elements. Before you start to design your sign, make sure that you have a general idea of where it is going to be placed. From there, our team can help you with the details. 

Get Started on Your Sign

Action Signs and Banners is proud to provide businesses in Fort Collins with the assistance they need when designing a business sign. If you need a new sign for your business, let our team be the ones to help. Contact our office today to get a quote on your business sign or if you have any additional questions we could help you with.