This year is the year for understanding, managing, and creating the colors you want! So far in 2014 I have a couple of color corrections that simply boggled my mind! There are a number of factors that can play into the final output of your products.


  1.       1. Input:    Files input can greatly affect the final output of your sign or design layout. IE: .eps, .pdf, .ai, .psd and so forth. We have implemented a new step into our production process which requires you to sign off on full color proofs.  If you chose to bypass this step we will not be held responsible for any dissatisfaction of color or color discrepancies.
  2.       2.  High Performance to Intermediate Vinyl:    Oddly enough the HP version of your chosen brand of vinyl can vary greatly form the Intermediate version. I don’t quite understand this fully yet, but I am assuming it has a lot to do with how the vinyl is actually made. This causing the inks to react slightly differently when adhering to the face of the vinyl of choice.
  3.       3.  Laminates:   Each Vinyl has a paring laminate that should be used with it. From brand to brand there is a visible yellow hue difference between some laminates. Always laminate your color proofs before having a customer sign off on them.
  4.        4. Color Swatches & Pantones:   Of course there is always the actual color code input which can play a huge part in the final printed output of your project. Many companies these days are becoming familiar with what is called the PANTONE LIBRARY SYSTEM , a universal color chart that can be used across the board to help you obtain the color of choice for your company identity.

These are just a few of the basics in color output and input.  Please feel free to shoot me an email if you have any color management questions regarding your project.

– Creative Branding Liaison, DRIVE YOUR MARKET.