There’s no doubt that an attractive sign can help your business stand out from the competition and differentiate you from others in your area. While there is an investment initially, effective signage is one of the most cost-effective forms of marketing. However, business owners must keep in mind that an exterior sign will be affected by the elements, the addition of new businesses, and new development in the city.
Every few years, it’s important to rethink location, lighting, materials and wording when it comes to the point of focus for your business. As a busy business owner, it can be easy to put your sign on the back burner. But your customers and potential clients definitely notice it. If it’s been a few years, it’s time to look at your sign with a critical eye.
Location:
When choosing a location for your sign, it is crucial to take readability into account. Most often, clients will be driving to your location so you’ll want them to be able to read your sign from a distance. Keep in mind that your sign should be larger depending on how far from the road your business is located. Don’t worry if you’re having trouble visualizing something so large – that’s what we’re here for!
Lighting:
Is your business open early in the morning or late at night? Can you have your sign on a timer? Not all business signs need to be brightly illuminated but it’s important to keep this in mind when designing your sign.
There are a variety of options when it comes to lighting your sign. LED’s are growing in popularity due to the efficiency. Often we find people retro fitting their signs with LED’s to take advantage of the savings! Neon Lighting is fading in popularity, but is still an option if you are going for a vintage feel. Cabinet signs or light box signs are also an effective way to get your message out there as well. These are generally lit with fluorescent tubes but can be lit with LEDs as well. Ultimately, the lighting you choose will depend on the type of sign, the needs of your business, and your budget.
Quality:
Most importantly, your sign should serve a purpose. If your business is not a household name, your signage should describe what your business does. If you repeatedly get the same question from clients, you might want to consider adding the answer to your sign. Finally, when getting a new sign, or replacing an old one, make sure the materials you choose will withstand whatever Mother Nature throws at it.
The sign in front of your business will inevitably leave an impression on both current and potential customers so it’s up to you as well as the sign company you choose to make sure your sign leaves a positive impression. Next time you have a minute, go outside and look at your sign. Even better – ask your current clients whether your sign is helping or hurting your business.
If you’re ready for a new sign or your current sign just needs a face lift, give Action Signs a call for a consultation.
