We’ve all driven past a store and thought “No. Thank You. You can’t pay me to go in there!” There can be a lot of reasons for this kind of reaction. Maybe the building is in disrepair or is located in a bad neighborhood. Often, though, it is the quality and state of the sign that repels a potential customer.

Choosing the proper sign for your business is of the utmost importance. Most of the time, this is the first thing that people see – and we all know how important first impressions are! If you strike a competent and professional mood from the very beginning, that goes a long way toward making that sale.

When you walk into Action Signs, the crème of the crop of sign shops in Fort Collins, make sure to keep a few things in mind:

–          Make your sign stand out: Standard black lettering over a plain white background isn’t going to cut it. Strike a mood with your design, font, and color scheme. You want your potential customer to feel something positive when they look at your sign.

–          Don’t go overboard: While you do want your sign to stand out, you don’t want to be the business that looks desperate to attract anyone by any means. Strive for a balance between noticeable, simple, and professional.

–          Be careful when counting the nickels and dimes: While you always want to find the best quality for the lowest price (let us save you some time: check out Action Signs), realize that your sign will be a visual representation of your business in your customers’ mind for years to come. Spend a little extra for a better quality sign and you could recoup the cost in no time.

Keep these things in mind and you’re bound to attract all the customers you could want!