Imagine you are a customer walking down the aisle of a trade show. Sales people smiling and gesturing, presentation videos chattering, attendees weaving around each other, business cards being exchanged, lights blaring … it’s a chaotic mess! There are dozens or even hundreds of booths offering solutions to everything and miracle products cheap, cheap, cheap! You walk through the doors knowing you are going to be bombarded by stimuli, and you’ve mentally prepared for it. You only have X amount of time, so there are only so many booths you can realistically visit. You’re looking for something that catches your eye…
Now put yourself on the other end of the table. You’re a business owner or sales person preparing to sell your product or service at a trade show. You know you’ve got a great product; you just have to demonstrate this to the customer and the sale is in the bag. But how do you get people to decide that out of the hundreds of other booths to visit, yours is worth spending time at?
No matter how great your product is, if you look like you’re attending your first science fair, you won’t make sales. A custom, well-designed display will force a trade show attendee to stop mindlessly scanning booths and intrigue her enough to find out what you’re all about. Let experts like the ones at Action Signs in Fort Collins help you design a trade show display that balances color, design, material, and a clear message in a way that makes you stand out from the crowd.
