ABOUT

Randy Lerich, Owner

Randy started in the vinyl graphics business in 1987 when he worked for an auto accessory company creating and installing hand-cut pinstripes to personal and car dealership vehicles. He also added vinyl identification to fleet vehicles. Prior to that, he did electrical work – which translates well into owning a sign company. His passion at Action Signs is being able to create custom solutions for people’s brands and images.
When he is not working: Randy is camping and traveling with his wife, cycling, motorcycling, snowmobiling, and documenting his adventures with photography.

Matt Lerich, General Manager

Matt joined Action Signs ten years ago after owning his own auto accessory business for seven years. Matt enjoys the diversity of projects provided to him and working with customers to build their brands. Matt also likes the aspect of working in a team environment where new ideas can be collectively born and executed.
In his time off: He spends time with his family, travels, and plays golf as often as he can.

Josiah Anderson, Install Manager

Josiah had 10+ years working in this industry - Over time he has worked his way up from Production Associate to Install Manager. He loves seeing businesses transformed and the impact our work has on helping them succeed. Josiah also enjoys seeing people inside our company succeed and loves that Action Signs promotes career growth and provides opportunities for advancement.

When Josiah is not working, he enjoys spending time with his wife and 2 children. He enjoys playing board games, disc golfing, hiking, and reading a good book.

Georgia Bernard, Installer/ Fabricator

Georgia went to Aims Community College to get a certificate in welding. She worked in welding and fabrication for 4 years prior to joining Action Signs. She loves the variety of signs she helps to create or install. She also likes having the opportunity to utilize her skills while acquiring new skills or learning something different.
Away from the shop: She is raising an active two-year-old son (who is obsessed with trains) which occupies her all her time.

Gerry Woelfel, Lead Installer

Gerry is a Lead Installer with five years of experience. At Action Signs, he enjoys that no two jobs are the same and loves seeing the wide variety of different businesses with which he gets to work.

Outside of work: He spends his time training upland hunting dogs and practicing his skills with his shotgun, rifle, and pistol.

Chris Roffeld, Installer

Chris has 8 years of experience working as an installer. He enjoys the relaxed work environment and values the opportunity to always learn something new on the job. He takes pride in expanding his skills while delivering quality work every day.

Away from the shop: You can usually find him out catching fish or hanging around the skatepark on his skateboard.

Kevin Russell, Installer

Kevin has spent 40 years in the construction field working as an installer. He truly enjoys the people he works with and describes them as a phenomenal bunch, looking forward to seeing and working with them every day.

When he's not at work: He loves riding, fishing, camping, and spending time with family. He works outside and plays outside

Niah Wiersema, Wrap Installer

Niah brings 6 months of hands-on experience to her role as a Wrap Installer. Since joining the team, she’s enjoyed being part of a welcoming, supportive culture and values the opportunities for growth and advancement within the company.

Just for fun: When she’s not at work, Niah enjoys training in MMA and Jiu Jitsu, hiking and exploring the outdoors, playing the piano, listening to music, and expressing her creativity through painting.

Kevin Bowes, Sr. Production Designer

Kevin has been in the sign business for 22 years. Kevin loves two things about his work at Action Signs. First, he likes providing solutions to small businesses to increase their market visibility with color and design. Second, he never gets to the end of his knowledge – learning something new all the time. He is humbled, surprised and challenged every day.
Outside of work: He is planning and then enjoying adventures with his family – from going to the park to traveling and everything in between. Everything is an adventure!

Zach Sanchez, Project Designer

I have 10 years of experience working as a designer. I love logo and brand design and it's been fun applying my past experience to this industry. I enjoy helping our customers get their information out there for people to see so they can grow their businesses and reach new customers.
Just for fun: I enjoy wrenching/working in the garage on various types of projects. My son and I love spending time outdoors, camping, and off-roading with our friends.

Jennifer Ewegen, Project Designer

I have 15 years of experience working in the sign industry. I enjoy the variety of projects I get to be a part of. I love the satisfaction of a job well done and sharing in the delight of the client.
Just for fun: I enjoy music, sports (go Nuggets!) art, movies, reading, gardening, the mountains and baking.

Joe Plutto, Project Manager - CSR

I have 25 years of experience working in the sign industry. I love being forced to think through issues and come up with solutions; this is every day in the sign business! I truly enjoy interacting with the team and our customers to deliver a product better than they imagined.
Just for fun:  I love to play guitar and bass, my wife is a drummer so we make a lot of noise! I also very much enjoy fishing, camping, and hiking. Just about anything outdoors. Living and enjoying life in the most beautiful place in the world!

Barb Lerich, Accounting

Barb has 35 years of experience in office management and accounting. She’s been a part of Action Signs since 2004. Barb loves being her own boss and having the flexibility to work from wherever she wants.
Just for fun: She enjoys camping and traveling with her husband, spending time with her three grandkids, and being a pet-mom to her dogs, Suzie and Lucy, and Fynn the cat.

Suzanne Freehauf, Administrative Assistant

Suzanne has previous experience as an Administrator Manager and Office Manager and has been working specifically in the custom sign industry for the past three years. Suzanne says that she thrives on organization and detail, and working in the Administrative Assistant role at Action Signs means being able to put those skills to good use every day.
When not working: Suzanne is an NRA Training Counselor who both certifies new NRA Instructors and educates the public in the safe use of a variety of firearms. She enjoys recreational shooting, hunting, reading, and volunteering.

Jeff Hochman, Sign Solutions Provider

Jeff has a wealth of experience, providing sign solutions for the past 16 years. Jeff enjoys working with customers and appreciates the camaraderie and team spirit at Action Signs.
What do you enjoy doing when not at work: Most people would say long hikes, skiing/snowboarding, biking, etc., however, I moved to Colorado by request of my two adult children (we were 2000 miles apart) and love seeing them 2-3 times a week.

Ashley Sanchez, Production 2 & Sign Maker

Ashley was an art education teacher, has worked in a craft store, and was a color consultant in a paint store. She loves the hands-on experience she is getting by working at Action Signs. She especially likes the variety of work she does including running the CNC machine, working in the paint booth, sign fabrication, and vinyl graphics. Her job is never boring and she gets the satisfaction of seeing signs she helped create all around town.
After work: She enjoys cat cuddles with Artemis and Nyx, as well as art and anime.

Cliff Thomas, Fabricator/ Painter

Cliff has over 20 years in the sign industry. He is originally from Greeley, CO and currently commutes from Cheyenne, WY. Cliff thinks fabricating signs is fun! What he likes the most is that no two days are alike; he has the flexibility to go from working with plastics, welding, and painting – often all in one day.
For fun: He enjoys archery, shooting, hunting, 4-wheeling and camping.