To engage with our clients
to achieve their vision of their brand
with signage and graphics.

We accomplish our mission with our expertise in design, manufacturing, and installation of custom signage.


We employ a team of talented and experienced Graphic Artists and Designers who work with our clients to make their vision come true while holding to the integrity of their brand. Action Signs’ designers work in a ‘no ego’ zone where their only goal is to create the end product of signage or graphics with the objective that the client is 100% satisfied with the results.


Action Signs hires highly qualified and accomplished production experts including equipment operators, color specialists, graphic finishers, sign assemblers and fabricators. We invest in state of the art equipment to produce high quality graphics and custom architectural signage. Action Signs is 3M MCS Certified (warranty backed by 3M – see our Warranty Page for details).

Our shop is proud of our capabilities including:

  • 2- OKI- Color Printer M-64 roll to roll printers for vinyl decals, wraps and banners
  • Laminating and vinyl cutting plotters
  • CNC cutting capability for acrylics, aluminums and many commonly used composites for the sign industry
  • A Mimaki JFX- 2513 EX UV flatbed printer for printing directly to acrylics, poster boards, or wood. We can even print textures.
  • A 350 sq. foot paint booth for production of signs and components
  • A dedicated fabrication shop for signs.


Our installers are precise and pay extra attention to every detail. Their collective years of experience complement one another and help each other discern and solve complex or challenging jobs. We work around your schedule, so you don’t have to worry about closing operations to get your signage in place.

We have a dedicated 4000 sq. ft. heated installation bay that has 14 ft. bay doors for vehicle graphic installation. Our highly qualified vinyl installers ensure that your vehicle is wrapped and ready to roll. Bring in your vehicle and drive out with your moving billboard!

Our installation equipment also includes a 43 ft. crane lift to reach signs up to 50 ft. high and a dedicated service truck for repair and service of signs.

Action Signs provides custom sign services to the Northern Colorado Front Range and Southern Wyoming.


Reuben Gillette, Senior Installer

Reuben brings 10 years of installation experience to his role at Action Signs. He started his career by doing window tinting and clear bra installation and moved into vehicle wraps, vinyl graphics and sign installations. His background in construction helps him understand the mechanics and challenges of sign installation. He likes working in the custom sign business because things are always changing and his days are not repetitive and boring.
Off hours: He enjoys hanging out with his wife and two dogs, as well as renovating and restoring vintage travel trailers.

Kevin Bowes, Sr. Production Designer

Kevin has been in the sign business for 22 years. Kevin loves two things about his work at Action Signs. First, he likes providing solutions to small businesses to increase their market visibility with color and design. Second, he never gets to the end of his knowledge – learning something new all the time. He is humbled, surprised and challenged every day.
Outside of work: He is planning and then enjoying adventures with his family – from going to the park to traveling and everything in between. Everything is an adventure!

Ollie Cobb, Project Designer

Ollie has worked in graphic design for over 20 years. At Action Signs, he designs vehicle wraps, vinyl banners and small projects. Ollie takes pride in figuring out how to help his customer make what they want “work in real life.”
In his off time: He spends time with his five year old son playing with marble tracks and inventing new courses, as well crafting Halloween costumes and props for playing make-believe.

Barb Lerich, Accounting

Barb has 35 years of experience in office management and accounting. She’s been a part of Action Signs since 2004. Barb loves being her own boss and having the flexibility to work from wherever she wants.
Just for fun: She enjoys camping and traveling with her husband, spending time with her three grandkids, and being a pet-mom to her dogs, Suzie and Lucy, and Fynn the cat.

Suzanne Freehauf, Administrative Assistant

Suzanne has previous experience as an Administrator Manager and Office Manager and has been working specifically in the custom sign industry for the past three years. Suzanne says that she thrives on organization and detail, and working in the Administrative Assistant role at Action Signs means being able to put those skills to good use every day.
When not working: Suzanne is an NRA Certified Firearms Instructor educating the public in the safe use of a variety of firearms. She enjoys sport shooting, hunting, reading and spending time with her husband and dogs.

Matt Lerich, General Manager

Matt joined Action Signs ten years ago after owning his own auto accessory business for seven years. Matt enjoys the diversity of projects provided to him and working with customers to build their brands. Matt also likes the aspect of working in a team environment where new ideas can be collectively born and executed.
In his time off: He spends time with his family, travels, and plays golf as often as he can.

Ashley Sanchez, Production 2 & Sign Maker

Ashley was an art education teacher, has worked in a craft store, and was a color consultant in a paint store. She loves the hands on experience she is getting by working at Action Signs. She especially likes the variety of work she does including running the CNC machine, working in the paint booth, sign fabrication, and vinyl graphics. Her job is never boring and she gets the satisfaction of seeing signs she helped create all around town.
After work: She enjoys cat cuddles with Artemis and Nyx, as well as art and anime.

Georgia Bernard, Installer/ Fabricator

Georgia went to Aims Community College to get a certificate in welding. She worked in welding and fabrication for 4 years prior to joining Action Signs. She loves the variety of signs she helps to create or install. She also likes having the opportunity to utilize her skills while acquiring new skills or learning something different.
Away from the shop: She is raising an active two-year-old son (who is obsessed with trains) which occupies her all her time.

Cliff Thomas, Fabricator/ Painter

Cliff has over 20 years in the sign industry. He is originally from Greeley, CO and currently commutes from Cheyenne, WY. Cliff thinks fabricating signs is fun! What he likes the most is that no two days are alike; he has the flexibility to go from working with plastics, welding, and painting – often all in one day.
For fun: He enjoys archery, shooting, hunting, 4-wheeling and camping.

Randy Lerich, Owner

Randy started in the vinyl graphics business in 1987 when he worked for an auto accessory company creating and installing hand-cut pinstripes to personal and car dealership vehicles. He also added vinyl identification to fleet vehicles. Prior to that, he did electrical work – which translates well into owning a sign company. His passion at Action Signs is being able to create custom solutions for people’s brands and images.
When he is not working: Randy is camping and traveling with his wife, cycling, motorcycling, snowmobiling, and documenting his adventures with photography.


Bianca Myers, Marketing

Bianca has been in the marketing and design industry for over 15 years. She has worked in the design & sales department off and on with Action Signs. Bianca enjoys the creative aspect of the custom requests that come through the doors. She loves working with people to help bring their ideas to life and collaborating with the in-house design staff.

In her free time: She loves working with the healing practices of yoga and breathwork. She enjoys time outdoors with her husband, son and three dogs. Often up at sunrise sipping a cup of joe!


Michael Salisbury, Project Manager

Michael brings over 30-years of construction management knowledge, including work in the trades , general construction, and custom millwork experience.  As a project manager at Action Signs and Banners, Michael, is dedicated to providing superior customer service. Whether the project is small or large, each opportunity is approached with the same level of detail, and service to our client.  He sees each of these projects, as a collaborative relationship, between our client, their team, and the dedicated staff at Action Signs and Banners.

Michael is a Colorado native, and veteran of the U.S. armed services, who enjoys photography, motorcycling, horseback riding and volunteering at an equestrian therapy center in his hometown of Loveland CO

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