ABOUT

Our installers are precise and pay extra attention to every detail. Their collective years of experience complement one another and help each other discern and solve complex or challenging jobs. We work around your schedule, so you don’t have to worry about closing operations to get your signage in place.

We have a dedicated 4000 sq. ft. heated installation bay that has 14 ft. bay doors for vehicle graphic installation. Our highly qualified vinyl installers ensure that your vehicle is wrapped and ready to roll. Bring in your vehicle and drive out with your moving billboard!

Our installation equipment also includes a 43 ft. crane lift to reach signs up to 50 ft. high and a dedicated service truck for repair and service of signs.

Action Signs provides custom sign services to the Northern Colorado Front Range and Southern Wyoming.

Randy Lerich, Owner

Randy started in the vinyl graphics business in 1987 when he worked for an auto accessory company creating and installing hand-cut pinstripes to personal and car dealership vehicles. He also added vinyl identification to fleet vehicles. Prior to that, he did electrical work – which translates well into owning a sign company. His passion at Action Signs is being able to create custom solutions for people’s brands and images.
When he is not working: Randy is camping and traveling with his wife, cycling, motorcycling, snowmobiling, and documenting his adventures with photography.

Josiah Anderson, Install Manager

Josiah had 10+ years working in this industry – Over time he has worked his way up from Production Associate to Install Manager. He loves seeing businesses transformed and the impact our work has on helping them succeed. Josiah also enjoys seeing people inside our company succeed and loves that Action Signs promotes career growth and provides opportunities for advancement.

When Josiah is not working, he enjoys spending time with his wife and 2 children. He enjoys playing board games, disc golfing, hiking, and reading a good book.

Reuben Gillette, Senior Installer

Reuben brings 10 years of installation experience to his role at Action Signs. He started his career by doing window tinting and clear bra installation and moved into vehicle wraps, vinyl graphics and sign installations. His background in construction helps him understand the mechanics and challenges of sign installation. He likes working in the custom sign business because things are always changing and his days are not repetitive and boring.
Off hours: He enjoys hanging out with his wife and two dogs, as well as renovating and restoring vintage travel trailers.

Georgia Bernard, Installer/ Fabricator

Georgia went to Aims Community College to get a certificate in welding. She worked in welding and fabrication for 4 years prior to joining Action Signs. She loves the variety of signs she helps to create or install. She also likes having the opportunity to utilize her skills while acquiring new skills or learning something different.
Away from the shop: She is raising an active two-year-old son (who is obsessed with trains) which occupies her all her time.

Kevin Bowes, Sr. Production Designer

Kevin has been in the sign business for 22 years. Kevin loves two things about his work at Action Signs. First, he likes providing solutions to small businesses to increase their market visibility with color and design. Second, he never gets to the end of his knowledge – learning something new all the time. He is humbled, surprised and challenged every day.
Outside of work: He is planning and then enjoying adventures with his family – from going to the park to traveling and everything in between. Everything is an adventure!

Zach Sanchez, Project Designer

I have 10 years of experience working as a designer. I love logo and brand design and it’s been fun applying my past experience to this industry. I enjoy helping our customers get there information out there for people to see so they can grow their businesses and reach new customers.
Just for fun: I enjoy wrenching/working in the garage on various types of projects. My son and I love spending time outdoors, camping, and off-roading with our friends.

Barb Lerich, Accounting

Barb has 35 years of experience in office management and accounting. She’s been a part of Action Signs since 2004. Barb loves being her own boss and having the flexibility to work from wherever she wants.
Just for fun: She enjoys camping and traveling with her husband, spending time with her three grandkids, and being a pet-mom to her dogs, Suzie and Lucy, and Fynn the cat.

Suzanne Freehauf, Administrative Assistant

Suzanne has previous experience as an Administrator Manager and Office Manager and has been working specifically in the custom sign industry for the past three years. Suzanne says that she thrives on organization and detail, and working in the Administrative Assistant role at Action Signs means being able to put those skills to good use every day.
When not working: Suzanne is an NRA Training Counselor who both certifies new NRA Instructors and educates the public in the safe use of a variety of firearms. She enjoys recreational shooting, hunting, reading, and volunteering.

Matt Lerich, General Manager

Matt joined Action Signs ten years ago after owning his own auto accessory business for seven years. Matt enjoys the diversity of projects provided to him and working with customers to build their brands. Matt also likes the aspect of working in a team environment where new ideas can be collectively born and executed.
In his time off: He spends time with his family, travels, and plays golf as often as he can.

Jeff Hochman, Sign Solutions Provider

Jeff has a wealth of experience, providing sign solutions for the past 16 years. Jeff enjoys working with customers and appreciates the camaraderie and team spirit at Action Signs.
What do you enjoy doing when not at work: Most people would say long hikes, skiing/snowboarding, biking, etc., however, I moved to Colorado by request of my two adult children (we were 2000 miles apart) and love seeing them 2-3 times a week.

Travis Schuett, Customer Experience Coordinator

Travis has 2 years of experience as a customer experience coordinator. He enjoys seeing the joy on the faces of small business owners and engaging in collaborative problem-solving with the Action Sign team.

Away from the shop: He likes to go hiking and play music.

Brenna Aldrich, Graphic Artist

I have spent almost two years in the sign industry working my way up from production and printing to project designer! I love the clients and coworkers I get to work with at Action Signs as well as getting to learn more about the sign industry and culture as a whole. When I’m not working, I am spending time doing photography, wood-burning art, and D&D!

Joel Kinney, Shop Assistant

Joel has about 30 years experience working as an installer of aftermarket accessories for car dealerships in Colorado, Wyoming, and Nebraska.  He moved his family from Ohio to Colorado in 1976 and started by doing vinyl repairs for the dealerships.  Eventually, Joel started his own business and expanded to window tinting, body-side molding, sunroofs, car detailing, etc.  My business grew to about 20 employees by the time I sold it.  I then owned a Mister Money franchise for about 5 years until I decided to start another business that I managed by myself until December 2022.

Joel enjoys working at Action Signs because he has been a longtime friend of Randy and Matt, and they have been kind to let him work part-time there.  Everyone is so nice and supportive.

When I am not working, I enjoy spending time with family and friends.  As one of Jehovah’s Witnesses, I stay very active in our Christian Ministry, Bible study and Bible meetings.  I also enjoy cards with friends, taking hikes and drives in the mountains.

Ashley Sanchez, Production 2 & Sign Maker

Ashley was an art education teacher, has worked in a craft store, and was a color consultant in a paint store. She loves the hands-on experience she is getting by working at Action Signs. She especially likes the variety of work she does including running the CNC machine, working in the paint booth, sign fabrication, and vinyl graphics. Her job is never boring and she gets the satisfaction of seeing signs she helped create all around town.
After work: She enjoys cat cuddles with Artemis and Nyx, as well as art and anime.

Cliff Thomas, Fabricator/ Painter

Cliff has over 20 years in the sign industry. He is originally from Greeley, CO and currently commutes from Cheyenne, WY. Cliff thinks fabricating signs is fun! What he likes the most is that no two days are alike; he has the flexibility to go from working with plastics, welding, and painting – often all in one day.
For fun: He enjoys archery, shooting, hunting, 4-wheeling and camping.