Outdoor Lighted Signs

No doubt you’ve seen a new business in a strip mall that has strung an outdoor banner across the storefront. The sign from the previous tenant has been removed, and instead of immediately putting up their own lighted business sign they’ve decided to go the easier — and admittedly cheaper — route of using an […]

Now that we’ve talked about the difference between indoor and outdoor signs for your business, you might be wondering which one you should focus on. Which sign is more important to your business, the one that draws people into your store or the one that greets them after they’ve walked through the door? In a