Signs are one of the only ways that we are able to identify things. From businesses to restrooms, signs play a vital part in our days, whether we recognize it or not. As a business owner, your sign contributes quite a bit to whether or not people stop in your store or drive by without noticing you at all.
In today’s blog, the team at Action Signs & Banners is going to touch on a few of the most common mistakes that businesses make when it comes to their signs. Grab a pen and some paper and start taking notes! You do not want to be making any of these mistakes when it comes to the sign outside of your business. Let’s get started.
Consider Your Audience
As a business, it should be clear to you who your target audience is. This information likely plays a part in the services you offer, the prices you list them at, and the overall setup of your business. With that being said, why wouldn’t it play a part in the design of your business sign? This is the first mistake that we’re going to talk about in today’s blog because it is something that happens far more often than people think.
While you don’t need to go crazy with the design and aesthetic of your business sign, you shouldn’t overlook creative opportunities. Your sign is supposed to be drawing customers in, so make sure that you consider your audience when deciding what the sign outside your business should look like.
Too Much Text
Signs are definitely placed strategically to provide readers with the information that they need — the same is true about business signs. While that might be the case, too many words on a sign can actually do the opposite and deter people from stopping into your business. Whether it’s because they’re overloaded with the text or they simply stop caring halfway through, it’s not ideal to include too much text into your sign design.
A good rule of thumb is to put yourself in the perspective of a customer. Is the sign unattractive because of the amount of text in the sign? Does the sign look overwhelming or cluttered because of how many words have been included? Do you find yourself walking away halfway through? Utilize the answers to these questions to help you better design your sign.
Complex Font
Getting to choose the font of your sign is easily one of the most exciting and fun parts of the process. With as many options as there are, it can be extremely easy to get carried away and select a font that is actually quite difficult to read. When this happens, what started as a fun, playful font has quickly turned into a horrible decision. Now, when people see a sign with this “fun” font, they may not be able to determine what it is your business does, which can quickly turn away business or completely deter them from entering in the first place.
Consider the Location
As we mentioned earlier, signs are strategically placed to provide potential customers with the information that they need, when they need it. When it comes to your business sign, you want to make sure that you’re taking the location of the sign into consideration so that it can best serve you. Before you jump to a particular part of the building, take a moment to walk and drive around your building. While doing this, determine what some of the most visible parts of the building are. It’s this new perspective that drives so many business owners to place a sign on the back of their business. Though it may seem silly, it actually provides individuals driving by on the other side with the information that this business is here — genius!
Contact Action Signs & Banners
Action Signs and Banners wants to make sure that the sign you’re investing in is done well. For years we have been fortunate enough to assist business owners in Fort Collins with the variety of signs that they need to thrive. Contact our office if you’re looking to have a new sign put up on the outside of your business or are interested in changing your current sign design. Our team would be more than happy to get you taken care of.
