Trade shows are one of the many ways that businesses can get out and network with potential employees, vendors, and customers. In these instances,  you want to make sure that you’re making a great and lasting impression. That being the case, it only makes sense that you take some time to prepare for the trade show. In today’s blog, the team at Action Signs and Banners is going to touch on a few of the things that you can do to ensure you’re prepared for your next trade show. Let’s get started. 

Prep Your Team

Every trade show is scheduled for one reason or another. Whether you’re looking to build your team of employees, you want to increase sales, or you’re simply trying to network, you want to make sure that your team is prepared for what’s to come. Depending on what your goal is, you may need to prepare your sales team, the HR department, or our leadership members. At the end of the day, you really just want to make sure that the correlating department is prepared to act accordingly based on said goal. 

Advertise Your Presence

There are so many trade shows that happen, it’s easy for people to skip over them or completely forget that there is a business that they’re interested in there. This is precisely why you want to make sure you inform people that your business will be at a particular trade show. Whether you choose to send out an email, post on social media, or mail it out to customers, it’s always good to promote your goal while also including where it is you’ll be. If there are people interested in joining your team, you want to make sure that they know where you are, right? Make sure you spend time promoting the trade show and your presence in advance. 

Invest in Materials

When attending a trade show, you want to make sure that you have materials to hand out to anyone that stops at your booth. Investing in materials that include your company name and contact information is a must. From business cards to brochures, make sure that you have all of the marketing materials that people might ask for. Whether they’re looking for additional information or need to find a way to get ahead of you, have the marketing equipment ready and with you. That means designing and ordering it ahead of time. 

Prepare Your Trade Show Display

As we mentioned earlier, trade shows are an opportunity to create a first and lasting impression with people. One of the very best ways to do that is by having a well-designed trade show display. By preparing a design that includes your business name, logo, and services, you can readily explain what it is your business does. Aside from that,  the thought you put into the design and level of preparedness only contributes to the impression that you’re creating. Make sure you take time to do a good job and turn to a reputable company for the display. 

Offer Giveaways

The goal with trade shows is to have people stop by your booth and gather information. While you can always hope that people will stop by purely out of curiosity, it never hurts to have an enticing reason for them to do so. One of the most popular methods that people use at trade shows to encourage people to stop is a giveaway. By offering tickets to a raffle for a giveaway, people are all the more likely to stop. At this point, you have some time to talk to them about what your business does, gather their information if they’re interested in working with you or using your services, and the like. If this is something that you want to utilize at a trade show, you’re going to need to organize it and prepare for it in advance. 

Reach Out to Action Signs and Banners


When you need a display for a trade show, count on Action Signs and Banners, right here in Fort Collins. For years we have been fortunate enough to help businesses with the materials that they need to accurately represent their business. From exterior signs to banners and trade show display materials, we can do it all. Contact our office today to get a quote on the trade show display that you need to be made up; we would be more than happy to help you.