The COVID pandemic has been a difficult time for everyone, but especially for business owners. Even essential businesses that have been allowed to stay open are struggling because without the public being free to come and go as they please, there isn’t nearly as much demand as there once was. One of the most effective forms of advertising right now is having an outdoor sign or banner to let everyone know that you are open for business and ready to serve them.
At Action Signs & Banners, we specialize in making signs, banners, car wraps and more. If you own or manage a business in Fort Collins or the surrounding area, contact us today for an estimate on an outdoor banner.
Let the Public Know You’re Open
During this unprecedented time, while many essential businesses such as restaurants have remained open serving take out and delivery, it’s difficult to know which ones are open and which are closed. Hanging a banner or sign out front of your business is a great way to remind the public that you are open and let them know which services or products you are currently offering.
Advertise Curbside Service or Delivery
If your business is offering curbside service or delivery, let the people know. While most restaurants, grocery stores, and other essential businesses are offering these services right now, having a sign that advertises it with a small description of how a customer would go about using your services can encourage them to give you their business. Can they call and place an order? Are you accepting cash or just credits cards for payment? Can they place their order online? Answering these questions on your sign will ensure customers understand your process and make them more likely to choose you
Advertise Specials or Your Current Menu
Many restaurants are currently offering only specific selections from their menu because times are uncertain and it’s safer to keep fewer products in stock to reduce waste and food costs. If this is the case with your restaurant, let your customers know. Or, if you are running specials such as family deals, hang a banner out front telling your customers about it. This is the perfect time to advertise specials that can feed the whole family since it’s one of the only times that we can be sure the whole family is at home for pretty much every meal.
Build Your Brand
One of the great things about outdoor signs and banners is that whether we are in the middle of a pandemic or not, they help grow your brand. Every banner you have made should include your logo and business name. Whether your business is an internationally known household name or a small locally-owned place, you want everyone in Fort Collins to know your name and recognize your logo. People like familiarity, so the more often they see your name, the more familiar it becomes, and the more likely they will be to choose your business.
Order Your Outdoor Signs and Banners
If you own or manage a business in Fort Collins or the surrounding area, Action Signs & Banners can create banners to help keep your business thriving through this difficult time. Use our banners to advertise specials, delivery, curbside service, or just to let everyone that you are open. Contact Action Signs & Banners today for an estimate.